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Recently the EHG published the findings of a behavioral intervention that targeted handwashing in India. The paper has been getting a lot of coverage in the press. Follow the links below to find out more.

‘SuperMum’ campaign results in startling improvements in handwashing

Emotional messaging changes handwashing behaviour

‘SuperMum’ campaign results in startling improvements in people’s hand

Can ‘Supermums’ make kids wash their hands more – and help save lives?

Emotional Marketing Improves Handwashing Rates

Study shows SuperMum campaign improves handwashing behaviour

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