Behavior Change

Changing people’s behaviour is central to achieving many public health objectives. Staff in the Environmental Health Group have worked for many years to develop fundamentally new ways of addressing this difficult problem. This work has manifested itself in a process approach called Behaviour Centred Design or BCD. BCD is an approach to the design of public health interventions that puts the investigation and understanding of situated, naturalistic behaviour at its core (hence its name). Many novel tools have been developed to assist in this process.

Engagement in this process is informed throughout by a novel theory about behaviour determination called the Evo-Eco approach, which has roots in both evolutionary biology and ecological psychology (hence its name). The Evo-Eco approach incorporates insights and findings from extensive scientific investigations into human motivation, habit formation and disgust  that have also been conducted by the Group in recent years.

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