Human motives of behaviour

Why are behavioral motives important?

As part of the Evo-Eco approach, we have developed an understanding of human motivation based on the idea that each human motive evolved to solve a particular kind of problem of survival or reproduction presented by the human way of life. The set of 14 motives identified through this deductive process should encompass all of the kinds of motivations humans experience. Investigating these different motives can be a powerful lever of change with respect to behaviour.

Key research and contributions to this area:

A project testing behavioural motives in the UK

Watch the video below to find out about our study measuring the effects of different motives on handwashing behaviour using electronic sensors, and to hear about the interesting sex differences observed. 

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Full list of publications related to motivation:


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